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          At high level digital marketing refers to advertising delivered through digital channels such   as    search engines, websites, social media, email and mobile apps . Using these online media channels,  digital marketing is the method by which companies endorse goods, services and brands. Consumers  heavily rely on digital means to research products. For example, Think with Google marketing insights found that 48% of Consumers start their inquiries on search engines, while   33% look to  brand websites and  26% search within  mobile applications.              While modern day digital marketing is an enormous system of channels to which marketers simply must onboard their brands, advertising online is much more complex than the channels alone. In order to achieve the true potential of digital marketing, marketers have to dig deep in today...